Mattresses popular with online shoppers in Bangalore
Looking at Bangalore’s customers lifestyle in the city, with chaos of traffic and the destination stores placed almost at the other end of the city, buzzing checkout button has become a part of everyday activity. Major factors leading to decisions in purchasing higher ticket size lifestyle products would be the ease and penetration of internet buying acceptance in Bangalore.
As per one of the recent IAMAI Report, Mumbai holding the highest number of internet users comparing to any other city in the country and then followed by Delhi. Surprising fact is that City of Joy, Kolkata has more internet users than the silicon valley of India, Bangalore.
Another factor which surprises us about the search volume data related only to furniture industry is Bengaluru emerges as an leader with 27% of furniture related searches.
Delhi Contributes over 25% and Mumbai contributes a distant 3rd with 18% of the furniture related products.
The online Furniture purchase contributes over 1% of the Overall furniture sales in the country. The furniture category sales is predominantly contributed by Sofas and Mattresses.
With average ticket value is around INR 20,000 on online purchases, furniture category is one of the high value product category in the ecommerce space.
The flagship purchases from the beds category is matresses that contributes over 44% of the traffic and over 75% of the Average transaction value.
City Consumer contributes over 13% of the India’s online shoppers. The consumer here prefers to save time travelling with in the city for shopping, with the most known traffic chaos and also to avoid the parking and safety issues of their vehicles.
Online buying can be highly satisfying and beneficial for the city consumers
- avoid standing long paying queues in malls and stores,
- get better deals and comparisons on prices online.
- avoid pushy salesmen, time constraints in understanding products physically
- The reviews and ratings of the product on the website or the forum gives a purchaser a much needed social proof and the usability reviews from the fellow users who made purchasing decision.
- enjoy a seamless experience right from the time of purchase to delivery and installation.
Though an online shopping has its own pros, cons like the missing out the touch and feel experiences, some brands like Maya, the mattress offer 101 days risk free trial.
Since a great and the right mattress is unavoidable soul mate of every consumer, the importance of an mattress evolves with every quality sleep. Brands like Ministry of sleep have created excellent sleep experiences for consumers who not only sell MAYA, the mattress fresh from factory to offer the word class quality at unbeatable price in Spring Mattress category but also help consumers educate on sleep related issues.
Ministry of sleep has launched Maya mattress after intensive research as this is a unique hybrid mattress with combination of Spring, Memory Foam & Natural Latex that fits all needs. This will take away all your burden and confusion of selecting the right mattress for your family. You can buy the mattress with confidence as it comes with 101 nights risk free trial else 100% refund.
Should you buy mattresses online? Why not? If the Mattress come with great brand credibility, great price, a quality customer care and support that you to help you and 101 risk free trial nights, should there be a reason for visiting the pushy salesmen at the store?